Client
Daniela Melis
Year

2018

Deliverables
  • UX/UI Design
  • Web Design
  • Copywriting

A Journalist & Blogger Big Portfolio

Daniela Melis is a Sardinian journalist and blogger. She writes for the biggest Sardinian newspaper, for several years she wrote on her blog and in some online magazines. She’s currently running a cultural association called “Paensieri” (in which they promote poetry, literature, and small and remote Sardinian villages).

She needed a personal website to promote herself as a freelance journalist, PR, copywriter, and cultural operator. One of her objectives was to be able to collect all her best articles, both as a journalist and blogger.

blog page

A Website that reflects her personality

As a multitalented professional, Daniela needed a website which could assemble in one place all her work as a writer, but also as a culture, travel and literature passionate. It was a wonderful challenge since it had to reflect her multitasking character. I took care of each article visual language and proposed the best strategy to promote herself on the web as a freelancer.

View live website
Blog posts

Content is the king

Blog posts and articles on the portfolio are designed to tempt the user to read them, share them, and remember their good experience on the website (Hopefully, they’ll visit again!).
Photos are accurately chosen to design elegant aesthetics and to drive attention.

blog page
blog page structure
The articles alternate text and photos to keep your the attention high
Some interesting paragraphs are extrapolated from the article, to entice the reader into continuing
Easily share the posts from any part of the fold, because the button always follows you
Blog posts

Drive the attention, simplify actions

Small details make a good User Experience

blog post
Fully Responsive

Read it from anywhere!
It’s still necessary to specify in 2018?

Anyway, whether you are reading from a desktop, laptop or mobile, the website will adapt to your device, and attention is always driven to the content. No need to try to zoom into tiny texts and try closing annoying un-responsive pop-ups.

screenshot blog page
sharing
Easily share every post

A User Experience carefully edited for blog posts and articles: share each article from any part of the fold, no need to look for the share button and lose the sign, because it already follows you anywhere.

Yes, we know you are sharing articles before finishing them, if they convince you, Billy! 👀