- Research & Analysis
- Brand Positioning
- Logo Design
- Brand Applications
Branding Sardinian Heartland
Amazing unspoilt nature
Deep roots in tradition and craft
One more Challenge
Moodboard and concept study
Unspoilt nature, untouched history.
Local identity is already strong
The challenge was to better represent all those concepts through a brand identity and a logo. What really helped me focus and understand which key features I should visually incorporate was a short documentary by Andrea Pecora about Desulo and its women. In fact, one of the most curious facts about this village is that elder women still wear on a daily-base one of Europe’s oldest-known traditional dress which is completely hand-sewn. This is why Desulo is a magical and timeless place.
A Modular Campaign
I ideated an ATL campaign which could promote the “heart of Sardinia” through the exclusion of the sea from the Sardinia narration.
The posters are designed to be complementary, posted one near the other for better memorability. Furthermore, the parts of the logo are broken down as decorative elements for each single poster subject: dress, crafts, nature.