Degree Thesis


  • Research
  • Graphic design
  • Editorial design
  • Copywriting
  • Prepress production for printing

Designing Emotions On Web

The objective of this thesis is to demonstrate the versatility of Emotional Design and the urgency of abandoning impersonal and rhetorical websites, and consequently the need for a web design which can stimulate users’ emotions and transform companies’ brands into “lovemarks”.

Cognitive psychology can be extremely useful to web designers to drive users’ behaviour and create a long-lasting bond between users, customers, and companies; the last chapters, are the most practical, as they analyse the strategies of both an “emotional company” and those of a “non-emotional company”.

Breaking the Italian University Standards

This editorial choosing was pretty disruptive for a State University because they typically have restricted printing rules for Bachelor’s thesis. The fact was, the topic was so particular that its editorial design had to reflect the contents and principles written in this book.


Digital Print with matt coated paper, and hardcover

Ode to lazy readers

Double page spread images

Websites’ analysis are displayed visually: through full-width images, lines and arrows, so you don’t have to waste your time to understand which analysis corresponds to a particular feature.