Client
Rovajo
Year

2018

Project
  • Graphic design
  • Social Media Management
  • Content strategy
  • Facebook Ads

For the target of Rovajo, Facebook is still the main channel. On their Facebook page we post both things relating to the sector (news, announcements on the projects), and entertainment. We realized that talking about the territory finds much more engagement than the classic photos of the product and “quotes”. On Rovajo‚Äôs page we are experimenting with different formats to understand which are more engaging for their specific target: posts, links to the blog, fans’ photos, canvas.

For the Instagram profile of Rovajo, I created a grid layout to tell the product through the territory, carrying forward the narrative concept started through their emotional video. The product brings to the table the scent and taste of Gennargentu, transporting the customer to the unspoiled nature of Desulo. The snow-covered mountain turns into ham being spiced, and the hams hung to age become an allegory of autumn leaves…and the slices become the waves of the waterfalls in the area.

rovajo post

Canvas

rovajo instagram story
rovajo post
story rovajo
rovajo instagram post
rovajo post
rovajo post
rovajo instagram post
Instagram rovajo